Many URL shortening services already exist. But you can’t guarantee what content you’ll come across when you click a link or whether the service will even be functioning tomorrow.
If you want to create a short, trusted url to content from The Globe and Mail you should do it at tgam.ca. When you click a tgam.ca link you can rest assured that you will be taken to a Globe and Mail webpage. And since we’re part of the Globe we’ll always be accessible.